How to find the entry point of a social product and the key elements of a social product from the perspective of users Special Database and systems? (1) User perspective 1) Find the entry point of social products: the key is to be able to clarify user value and manage user expectations. Clear user value: let users get what the product can provide at once. Manage user expectations: Allow users to be patient and continue to provide excitement. This is especially true for marriage and love, because the front line will be very long, and users are willing to Special Database open it only if they have a "head". 2) Find the three key elements of social products: user traffic × social efficiency × authenticity User traffic. Do a good job of scale and retention Social Efficiency: Improve Matching Efficiency Authenticity: Ensuring Social Special Database Authenticity (2) Systematic perspective 1) Find the entry point of social products: The key lies in user groups, scenarios and relationship chains. User group: target group positioning Scenario: Physical - same city/school, physiological, spiritual Relationship chain: hormonal/non-hormonal, acquaintance/stranger, one-to-one/one-to-many 2) Find the three key elements of social products: connection/matching Special Database efficiency, effective ice-breaking efficiency, relationship continuity and stability 2. Socializing 1. What is the bonus of the Internet? Generally speaking, our understanding of the dividends of the Internet industry mainly has three aspects: User blue ocean: The user Special Database market blue ocean is almost non-existent at present, and the possible dividend opportunities that may appear in the future will be affected by three common factors, namely global network upgrade, continuous hardware improvement and AI. The blue ocean of the developer market: It is a relatively important bonus, which is mainly reflected in whether the main product of the target market is a local developer or an overseas developer; the core reason for the bonus is localization, including user Special Database experience or the localization of product ecology. Third-party open platforms: The open platforms of giant products will have many favorable functions or loopholes.